Category: Watch

Why spend over $5000 on a watch when one can be bought at Walmart for five dollars? Rolex perfected the answer to that question over the past hundred years in response to intense competition and ever-changing technology. From its earliest days through the 1970s when new technology enabled other watch makers to flood the market with cheap, practically disposable quartz watches, Rolex stayed the course and kept making excellent mechanical watches. It endured its greatest challenge then—and even thrived and grew. Scan the Yellow Pages or check the internet for Rolex watch repair Los Angeles and you’ll still find plenty of choices. Many Swiss and American watch companies that competed with Rolex in the 1970s are long gone. For example, there’s no listing for that grand old American watch company, Hamilton. That’s because the original Hamilton company is no more. (The modern company of that name is not the same Hamilton Watch Company that thrived for decades in Lancaster, Pennsylvania.) Despite a changing and increasingly digital marketplace—where some even question the future of mechanical watches—Rolex remains more popular than ever. It endures as “The Gold Standard” in luxury watches. Why?

In a nutshell, Rolex survived the quartz crisis by resolving to make only high-quality watches and by continuing to market them in shrewd and imaginative ways. Many of their competitors fell by the wayside trying to compete with the flood of cheap quartz watches. Not Rolex. It was never their style to appeal to the lowest common denominator.

In the beginning, back in the 1920s, Rolex practically invented the modern wristwatch as we know it. Before the Rolex Oyster, watches weren’t water resistant, nor were they very durable. Before the Rolex Oyster Perpetual, watches were manually wound by their owners every day—something only a watch aficionado or collector is inclined to do today. The Rolex Oyster Perpetual of the 1930s and 40s was a game changer on two levels: it wound itself by the wearer’s wrist motion and it was water proof and sturdy to an incredible, previously unimaginable degree. The watch was enormously popular with allied pilots and military officers during World War II who found it easily worth the stiff asking price of around 100 dollars US.

Today, Rolex is the Mercedes Benz of watches. Their product line experiences glacial design changes only gradually over time. Their watches continue to look classic for decades and are rarely “trendy.” In recent years Rolex has bowed to market pressure and finally increased their case sizes to appeal to a modern preference for larger timepieces. An example of their innate conservatism: the newest Submariner dive watch has a case only 2mm wider than the previous, iconic model 16610. That’s not exactly an Earth-shattering change, but it’s one of the reasons Rolex remains the watch manufacturer all other luxury makers wish to emulate. The company has always had a shrewd sense of who it is and who their customer is. It’s one of the ways Rolex earned the status of “The Gold Standard” in watches—a status that seems secure for the foreseeable future.

Be sure to consider the Watch Buyer’s Group for any of your Rolex repair needs. Their true CW-21 Certified Watchmakers use only authentic factory parts and offer impeccable service with very attractive pricing.

Rolex watches are among the best watches in the world. Not only are they beautifully designed, but they also feature the finest quality materials and some of the best craftsmanship. Of course, that superior quality comes at a price. Rolexes can cost anywhere from a few thousand dollars to several tens of thousands of dollars.

One of the best ways to save on a Rolex is to buy a used watch. However, with the huge price tag that is usually associated with a Rolex – even a used Rolex watch – there are a lot of scam artists out there ready to take your money by selling you a fake. It is important that you understand how to buy a used Rolex watch so that you avoid these scam artists and get a quality watch that you will love.

Here are a few tips for how to get that used Rolex watch that you’ve been waiting for:

Find the Right Dealer

Finding the right dealer is essential to finding a quality used Rolex watch at the right price. Online auctions and fly-by-night operations leave you vulnerable. Instead, you need to research dealers to find one that has experience and a quality reputation in the field. You can start by asking for a reference from someone you know who has had a favorable buying experience. However, if you don’t know anyone who can give you a reference, you can do some research online. Reviews will quickly give you the information you need on who the quality dealers are and who has a history of problems. If you don’t find any reviews, that’s an indication of trouble.

Check the Price

Of course, you’ll be looking for the best price you can get. However, if the price seems too good to be true, it probably is. Research the prices for the model you are looking at to get a sense of what range you can expect. If the price is too far outside the range, there’s probably an issue for concern.

Get the Serial Number

A reputable dealer will be able to give you all the details of the watch you are looking at, including the model and the serial number. If the person isn’t willing to give you that information, you should be suspicious. Once you have the model and serial number, you can research the watch and learn more about its design, its value and more. You may even be able to look for information about its previous ownership, including any reports of theft.

When you are looking for a used Rolex watch, make sure you evaluate it thoroughly and shop with a reputable dealer like http://www.watchfinder.ca/rolex. You’ll get a watch that you love and save yourself a lot of money in the process.